About Steve Carrod
Steve has been working in the Digital Analytics industry since 2005 and CRO/Personalisation since 2008. His experience has been gathered via a number of roles spanning agencies and client-direct both in the UK and in the US before establishing DMPG.
DMPG was set up to be the gold standard for Analytics, TMS, CRO & Personalisation services. Steve’s main focus is on providing strategic advice and guidance to clients and ensuring all projects are delivered to the highest level.
Google Analytics 4 – Attribution Issues Update
Google has recently provided updates on the status of some key attribution issues - these updates are shown in the tables below. Mis-attribution of traffic often leaves [...]
Fireside Chat #3 – How do we run GA4 and CJA together effectively?
Get your own copy of the Whitepaper. If you’d like a copy of the detailed 52-page whitepaper then please comment on our LinkedIn post [...]
Fireside Chat #2 – Customer Data Platforms, Worth It?
Topics Covered
What exactly is a Customer Data Platform and what is it supposed to do? Why is it that there has been an explosion [...]
Welcome to HLL++ – GA4’s Fundamental User Count Issue And Why CRO & Personalisation Programmes Can’t Scale Using It
Problem
This isn’t actually a new problem. It’s the same issue that existed with Universal Analytics but got carried through to GA4. The issue sounds complicated but [...]
Fireside Chat – 1st and 3rd Party Cookies & Server-Side Tracking
Questions
What is the difference between a 1st party cookie, a 3rd party cookie and a server-side or http cookie? What impact does the loss [...]
How and Why To Track Site to Store Behaviour
One of the biggest concerns that people have, with the migration from Universal Analytics (UA) to Google Analytics 4 (GA4) is that some of the essential metrics, which they used to rely on, are now defined differently. Therefore discrepancies between the new and old metrics will make comparisons to previous periods problematic.
How to leverage the Modify Events functionality in GA4
Intro
In our last article, we talked about how Google Analytics 4 (GA4) is different from Universal Analytics (UA) and what are its benefits/drawbacks, taking into account [...]
RS & DMPG create £3M+ revenue in 4 months via innovative use of Adobe data
RS Components is a global omnichannel solutions partner for industrial customers and suppliers who are involved [...]
DMPG Win with Adobe Experience Platform
Over the last 4 months, DMPG has competed in the Adobe ‘Win with AEP’ program to develop our proposition and expertise with Adobe Experience Platform. The Win [...]
Black Friday – What should you be doing?
We are entering that pre-festive period and Black Friday is on everyone's mind. With people asking themselves how they can profit from the inevitable shopping mania that [...]