GA4 – Migration Readiness

Google Analytics (UA/GA3) End of life is coming in 2023!

As a Google Analytics Certified Partner with hands-on experience, we are perfectly positioned to support you and your business through the migration process.

Check out the free resources below and if you need some guidance or support, please drop us a line.

This is a great opportunity to review & improve your analytics capabilities

Google has made the decision for you: Migrate from UA to GA4 before you lose analytics & performance data July/October 2023. The migration process will cost you precious time & resources (money). For many clients this process will amount to a re-implementation and similar in scale, to a migration to another technology stack (TMS & analytics).
For many clients, a migration to GA4 will make sense and deliver incremental value if done well, but, this is not a given. Before you migrate to GA4, you should make sure it’s right solution for your business and can fully support your priority use-cases and growth in maturity. A dual-solution approach may also make sense wherein GA4 is used alongside other analytics solutions.

Make sure you ask and answer key questions such as:

Is GA4 the right solution for our business? What are the alternatives? Click for more
How much effort & resource will a GA4 migration require? Can we do this internally?
What analytics set up will address our business challenges?
Do we need to consider a server-side solution? What is the value?

GA4 – Key Considerations You Need to Understand – Ahead of Time

GA4 has a new data model

GA4 has new integrations & capabilities

GA4 has a new reporting & analysis interface

GA4 introduces 'Consent Mode'

ACTION SUMMARY

Understand the key differences

GA4 brings with it a number of significant differences; some obvious, others more subtle. DMPG can help you in the context of your business needs, priorities, goals and objectives, review these differences across key areas and ensure that any potential impacts are understood ahead of time, including:

  • Data model, data collection syntax, retention
  • Dimensions, metrics
  • Limits and integrations
  • Interface
  • Segmentation, audiences, sharing
  • Consent, IDs, ML & attribution modelling.

Understand your current implementation & identify potential enhancements

Understanding the current feature usage, data collection and consent management integration (where relevant) is key to ensuring that value previously left untapped is addressed in migrating to GA4.

Prepare for the journey with an experienced partner

DMPG have extensive experience in specifying implementations from scratch and in re-implementing suboptimal implementations.

DMPG can extend your team and do the lifting for you

DMPG have extensive experience in managing the process end to end.

Develop internal capability

DMPG carry extensive certifications in a wide range of analytics and optimisation technologies, including Google.

Maintain compliance and develop progressive, robust trust practices

Privacy and first-party data strategy are increasingly sources of competitive advantage, consumers and the advertising industry are increasingly focused on progressive trust practices.

Need support that is tailored to your specific needs?

Have already started one or more parts of the migration process and need help in particular areas or have you struggled with one or more aspects?

Free Downloads to Support You with GA4

UA to GA4 Info Pack
Adobe vs. Google Analytics
GA4 Information Article
Tealium x DMPG Server-Side

How DMPG can help make sure you get it right

Audit & Evaluate

DMPG takes a discovery led approach to consulting engagements, this helps us to ensure that we fully understand your needs and context, before we propose solutions.

Playback & Plan

Effective communication and planning are at the heart of our approach to service delivery and keeping projects on time and in budget.

You’re in Safe Hands

Beyond certifications, the DMPG team includes many experienced practitioners with an extensive range and depth of experience from many industries spanning strategy down to technical systems integration and development.

Who we work with

Clients currently trusting us to help guide them on their GA4 journey include:

  • The Economist
  • Pearson
  • Snapfish
  • Smarty